UK IT AND MARKETING PARTNER
Cinderpath builds the system, runs it, and generates demand against it, so nothing is lost in a handover between teams. The whole offer is one map.
30 minutes, no slides
Open an area to zoom in. Each level develops the picture.
HOW THE LINES CONNECT
Our six lines are one chain of responsibility. The people who build a system for you also run it once it is live, and they also generate demand against it. Most projects break at the handover between teams: the build team leaves before the first incident, operations inherit decisions nobody wrote down, and marketing promises features the platform cannot carry yet. We keep build, run and growth under one accountable group, so a search campaign is planned against the capacity you actually have and an outage is handled by someone who knows why the system was shaped that way.
An arrow runs from the line whose output the next one depends on
6 service lines: AI integration, Cloud, Security and compliance, Managed services, AI search visibility and Demand generation. AI integration feeds Demand generation. Cloud feeds AI integration, Managed services and Security and compliance. Security and compliance feeds Managed services. AI search visibility feeds Demand generation. Demand generation feeds AI search visibility.
Feeds Demand generation
Feeds AI integration, Managed services and Security and compliance
Feeds Managed services
Feeds no other line
Feeds Demand generation
Feeds AI search visibility
SIX LINES
01
We put AI inside the processes you already run, with evaluation and human checkpoints around it.
02
Environments, pipelines and legacy systems moved to something your team can operate and reason about.
03
Access, evidence and controls built so an audit is a morning of work rather than a project.
04
Someone owns monitoring, patching and the call at three in the morning, with runbooks that exist in writing.
05
Get cited by answer engines, not only crawled by search engines.
06
Paid, landing and measurement wired together so a conversation can be traced back to a decision.
WHERE TO START
Four steps. Situation: You have a product and nobody who can run it properly. Start in: Managed Services. First two weeks: We read your alerts, deploy history and on call habits, then sit with whoever currently answers the pager. By day ten we have mapped what fails, how often, and who notices first. What you hold: A written runbook for your top failure modes, an alert list cut down to the ones that need a human, and a named owner for every one of them.
SITUATION
You have a product and nobody who can run it properly.
START IN
Managed ServicesFIRST TWO WEEKS
We read your alerts, deploy history and on call habits, then sit with whoever currently answers the pager. By day ten we have mapped what fails, how often, and who notices first.
WHAT YOU HOLD
A written runbook for your top failure modes, an alert list cut down to the ones that need a human, and a named owner for every one of them.
ENGAGEMENT MODELS
Each model has a fixed length and a defined ending. Prices are set per scope, never before the first call.
Solid to the shortest length, hatched across the range
Discovery sprint: 2 to 3 weeks, ends with Assessment and scope plan. Build engagement: 6 to 8 weeks, ends with Accepted production increment. Ongoing run and grow: 12 to 26 weeks, ends with Renewal decision or handover.
2 to 3 weeks
Discovery sprint
Ends with assessment and scope plan
6 to 8 weeks
Build engagement
Ends with accepted production increment
12 to 26 weeks
Ongoing run and grow
Ends with renewal decision or handover
Deciding what to build or fix first, with evidence from your own systems.
Ends with a review session and the documents in your hands, whether or not you continue with us.
Shipping one scoped piece of work into production behind your own controls.
Ends when the agreed acceptance checks pass in production and your team has run the release themselves once.
Keeping a live system healthy while generating demand against it.
Ends on a fixed date with a renewal decision, or a handover to your own team using the runbooks built during the term.
WHAT WE CAN SHOW YOU
Cinderpath was incorporated in 2026. Until we have published work, this is the evidence we offer.
Send us a short description of what you run and where it hurts. We reply with the questions we would ask in a first call.