AI Search Visibility
Entity and structured data
One consistent entity across the site and its markup, so engines link the brand to the right things.
DEFINITION
Definition
Entity and structured data work aligns names, identifiers, relationships and page markup so the company, its services and its published facts describe one consistent subject.
THIS IS FOR YOU IF
- You can provide approved company facts.
- A named owner can supply a named brand decision maker.
- Your team needs an entity register, schema specification and validated page markup.
HONEST FIT
Not for you if
conflicting company facts must remain published across pages and external profiles.
WHAT WE BUILD
The work inside the scope
Inputs from you: Approved company facts, Website content access, A named brand decision maker and Existing schema documentation. Work items: Entity fact inventory, Name and identifier alignment, Relationship mapping, Schema design and Markup validation. Together they produce an entity register, schema specification and validated page markup.
01
Entity fact inventory
02
Name and identifier alignment
03
Relationship mapping
04
Schema design
05
Markup validation
PRODUCES
An entity register, schema specification and validated page markup
HOW IT GOES
A three to five weeks working range
- 01
Set the boundary
Confirm the scope, the owner and the decisions that sit inside three to five weeks.
- 02
Inspect the inputs
Your team supplies approved company facts, website content access, a named brand decision maker, existing schema documentation.
- 03
Build the work
We complete the agreed items and keep exceptions with a named owner.
- 04
Hand over the artefact
You receive an entity register, schema specification and validated page markup.
WHAT YOU GET
An artefact your team holds
An entity register, schema specification and validated page markup
FAQ
Questions about Entity and structured data
Entity and structured data covers entity fact inventory, name and identifier alignment, relationship mapping, schema design, markup validation.