Demand Generation
Measurement and attribution
An event schema before tools, server side collection, consent aware measurement.
DEFINITION
Definition
Measurement and attribution records the events, identifiers, consent states and ownership needed to connect an inbound visit to a lead response without pretending uncertain links are exact.
THIS IS FOR YOU IF
- You can provide website and sales system access.
- A named owner can supply a named data decision maker.
- Your team needs an event pipeline, attribution model and measurement dashboard.
HONEST FIT
Not for you if
your organisation requires every lead to have a certain single-source attribution value.
WHAT WE BUILD
The work inside the scope
Inputs from you: Website and sales system access, Representative lead records, A named data decision maker and Existing analytics documentation. Work items: Measurement requirement mapping, Event schema design, Consent state handling, Server event collection and Attribution report construction. Together they produce an event pipeline, attribution model and measurement dashboard.
01
Measurement requirement mapping
02
Event schema design
03
Consent state handling
04
Server event collection
05
Attribution report construction
PRODUCES
An event pipeline, attribution model and measurement dashboard
HOW IT GOES
A four to seven weeks working range
- 01
Set the boundary
Confirm the scope, the owner and the decisions that sit inside four to seven weeks.
- 02
Inspect the inputs
Your team supplies website and sales system access, representative lead records, a named data decision maker, existing analytics documentation.
- 03
Build the work
We complete the agreed items and keep exceptions with a named owner.
- 04
Hand over the artefact
You receive an event pipeline, attribution model and measurement dashboard.
WHAT YOU GET
An artefact your team holds
An event pipeline, attribution model and measurement dashboard
FAQ
Questions about Measurement and attribution
Measurement and attribution covers measurement requirement mapping, event schema design, consent state handling, server event collection, attribution report construction.