Demand Generation
Paid performance
Account structure, offer to landing page match, and spend that survives a finance review.
DEFINITION
Definition
Paid performance work connects account structure, audience rules, creative, spend controls and landing destinations to a named offer and an inspectable commercial objective.
THIS IS FOR YOU IF
- You can provide advertising account access.
- A named owner can supply a named budget decision maker.
- Your team needs a configured campaign account, creative register and spend review dashboard.
HONEST FIT
Not for you if
nobody can approve spend, reject poor-fit leads or change an offer that does not convert.
WHAT WE BUILD
The work inside the scope
Inputs from you: Advertising account access, Approved offer materials, A named budget decision maker and Existing campaign records. Work items: Account and campaign structure, Audience definition, Creative and offer mapping, Spend controls and Search term and placement review. Together they produce a configured campaign account, creative register and spend review dashboard.
01
Account and campaign structure
02
Audience definition
03
Creative and offer mapping
04
Spend controls
05
Search term and placement review
PRODUCES
A configured campaign account, creative register and spend review dashboard
HOW IT GOES
A three to six weeks working range
- 01
Set the boundary
Confirm the scope, the owner and the decisions that sit inside three to six weeks.
- 02
Inspect the inputs
Your team supplies advertising account access, approved offer materials, a named budget decision maker, existing campaign records.
- 03
Build the work
We complete the agreed items and keep exceptions with a named owner.
- 04
Hand over the artefact
You receive a configured campaign account, creative register and spend review dashboard.
WHAT YOU GET
An artefact your team holds
A configured campaign account, creative register and spend review dashboard
FAQ
Questions about Paid performance
Paid performance covers account and campaign structure, audience definition, creative and offer mapping, spend controls, search term and placement review.