WORKED EXAMPLE · AI SEARCH VISIBILITY
Pages an answer engine can quote
A site made readable and quotable for search and answer engines through server HTML, one entity record and generated structured data.
THE SITUATION
The company shape
A company that sells to other businesses depends on search for most of its first conversations. Its site renders in the browser, so a request without scripts returns an almost empty page.
Product pages describe features without ever saying what the product is, and the company name is spelled more than one way across the site and its public profiles.
DISCOVERY
Weeks 1 to 2
We would crawl the site the way search engines and answer engines read it, and compare the server HTML of each route with what a browser shows.
We would check crawl controls, the sitemap, canonical tags and internal links.
We would draft the entity record: the approved name, identifiers and relationships, signed off by the client.
We would list the questions buyers ask against the pages that answer them, ordered by commercial weight.
BUILD
Weeks 3 to 6
We would fix server output for the priority routes so each returns a complete document without scripts.
The entity record would be applied across the site, its metadata and its markup.
Each priority page would get a definitional paragraph, reviewed by the person who owns the subject.
Structured data would be generated from the same records the page renders, with validation checks in the release path.
AT THE END
What the client would hold
Technical foundation
A technical assessment, corrected crawl controls and an indexability report.
Entity and structured data
An entity register, schema specification and validated page markup.
Schema implementation
A schema generator, validation checks and a structured data register.
LIMITS
What we would have said no to
Guaranteed citations
Engines choose their sources. We make the facts readable, consistent and quotable.
Pages at volume
Generating many thin pages would dilute the entity we are trying to make clear.
Markup for invisible facts
Structured data describes what a visitor can read on the page, never more.
Bought links
Not part of this work, under any name.
Bring your own situation
Describe what you run and where it hurts. We reply with how the first two weeks of AI search visibility work would look for you.