SERVICES
The whole map, in one place
Six lines of work, twenty four areas underneath them, and the tags that connect them. Everything on this page is a page of its own.
What Cinderpath does
Cinderpath is a UK IT and marketing services company that builds, runs and markets the systems European companies depend on, with one accountable team across AI, cloud, security, operations, search visibility and demand generation.
Everything we do
Every area below is a page of its own, with what it covers and what it produces.
AI Integration & Automation
We put AI inside the processes you already run, with evaluation and human checkpoints around it.
Retrieval over your own documents, tool access scoped by role, a human in the loop on anything customer facing.
Hand the repetitive parts of a workflow to software, with an audit trail and an escalation path.
An evaluation set, cost and latency limits, and logging, so model behaviour is measured rather than assumed.
Cloud & Modernization
Environments, pipelines and legacy systems moved to something your team can operate and reason about.
Accounts, environments, infrastructure as code and a deploy path that behaves the same every time.
A route off the system nobody wants to touch, taken in increments rather than a rewrite.
Systems connected with an event schema, idempotency, retries and reconciliation that actually reconciles.
Security & Compliance Readiness
Access, evidence and controls built so an audit is a morning of work rather than a project.
Identity, least privilege, secrets handling, and the end of shared accounts.
The logs, records and supplier map an auditor asks for, produced as a by-product of normal operation.
A gap assessment and a technical plan against NIS2, DORA and the EU AI Act. The obligations stay yours, the controls are ours to build.
Managed Services
Someone owns monitoring, patching and the call at three in the morning, with runbooks that exist in writing.
The difference between monitoring and alerting, plus a rota that names an owner.
A patch cadence, backups, and restores that have been tested rather than scheduled.
Changes that are reviewed, reversible and recorded.
AI Search Visibility
Get cited by answer engines, not only crawled by search engines.
Crawlability, rendering and information architecture, checked against what engines actually read.
One consistent entity across the site and its markup, so engines link the brand to the right things.
Pages that answer a real question in a paragraph someone can quote.
Demand Generation
Paid, landing and measurement wired together so a conversation can be traced back to a decision.
Account structure, offer to landing page match, and spend that survives a finance review.
Landing pages and flows built around one action, tested where the traffic allows it.
An event schema before tools, server side collection, consent aware measurement.
WHY THESE LINES CONNECT
The handover is part of the system
Expensive failures often begin between building and running. A system reaches production without clear ownership, operating limits or a tested recovery path.
The same pattern appears between operations and incident ownership, then again between a product change and the demand it was meant to produce. Cinderpath keeps those joins visible and assigns each one an owner.
FAQ
Working with Cinderpath
Cinderpath designs, builds and operates technical systems, then connects that work to search visibility and demand generation for European companies.
Put the seams on the table
Bring the system, the operating constraints and the commercial target. We will identify where a technical review should begin.